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Solutions > Relationship banking

Build stronger relationships across every digital interaction

Create connected, personalized experiences that help account holders get support, deepen engagement, and grow their relationship with your institution.

Lynq for account holders

Turn digital engagement into relationship growth

Digital adoption alone does not create loyalty. Relationship banking connects account holders with immediate support, ongoing guidance, and the right people throughout their journey with your institution.

A virtual branch extends that relationship experience beyond the physical branch through live chat, video banking, co-browsing, and persistent messaging.

What should relationship banking software include?

Relationship banking software should preserve context over time, combine self-service with human support, reach account holders proactively, and support dedicated, pooled, team, or hybrid service models.

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The four P's of relationship banking

Personal

Give account holders direct access to knowledgeable employees when human guidance matters most.

Persistent

Maintain conversations and context over time so account holders never have to start again.

Proactive

Reach out at important moments with timely guidance, support, and relevant opportunities.

Personalized

Adapt engagement to your institution’s operating model, account-holder needs, and preferred relationship strategy.

Strengthen relationships across the account-holder lifecycle

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Lynq

Deliver live, persistent, and personalized digital engagement through chat, messaging, video, co-browsing, proactive outreach, and flexible routing.

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Lynq AI

Combine the full Lynq relationship-banking experience with AI-powered service for account holders and AI-powered efficiency for employees.

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Proven impact for financial institutions

See how one bank extended personal relationships beyond the branch and measured the impact on balances, product adoption, digital engagement, and call-center use. Read the relationship banking case study.

78%

of account holders prefer waiting for their personal banker

86%

of digital customers selected their own banker

60%

adoption at account opening

24%

higher average balances when account holders have a personal banker

The biggest reason for us was the personalized touch. We are a very relationship oriented bank. We wanted to offer our customers other ways for them to be able to engage with us and really meet them where they were at.

Maggie Holmgren
Digital Support & Servicing Manager MB (1)

Ready to turn digital engagement into stronger relationships?

Talk with our team