There are clever ways and promotions that financial institutions can run that attract new customers and deposits. But more often than not, and certainly with the younger generations, loyalty and keeping those deposits at one institution is not a priority. 

However, there is one tried and true way that community banks and credit unions have succeeded in not only attracting new deposits but keeping them for the long term. 

Our CEO, Slaven Bilac, discusses in this Bank Director video how institutions can think about acquisition and retention of their customers and members and reduce the churn that promotional incentives often deliver.