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We appreciate BAI Banking Strategies picking up our CEO, Slaven Bilac's, article on the importance of relationship banking to secure longer-term deposits. 


In the competitive and current landscape of retail banking, securing low-cost, stable deposits is crucial for sustained success. Amid challenges like bank failures and fintech competition, the key lies in measuring customer loyalty. While short-term gains from high-interest rates may attract customers, lasting relationships are pivotal in the digital age.


Community banks excel at relationship banking, emphasizing trust and personal connections. Leveraging AI-powered tools, banks can tailor services to customer needs. The focus should be on qualitative metrics, such as engagement frequency and personal recognition, rather than transactional measures.


Success in the digital era involves building meaningful, enduring relationships through personalized services and strategic use of technology.