Building deeper customer relationships through digital customer engagement

We talk quite often about the old days of personal banking - when you could go into your local branch, have a cup of coffee, and chat with your banker. The discussion wasn't only about finances, but it was about family, happy times - like a child getting married, and challenges - like having to replace a car that broke down. The beauty was that these relationships created a bond of trust where the customer knew they could count on their banker to assist and guide them when they needed help.

But how does that work when the vast majority of communication and connection is digital? Our COO, Soren Bested, addresses in this Tearsheet article how that can be achieved and some of the success of our very own FNBO client.