Artificial intelligence is quickly becoming part of the credit union conversation. But as new tools emerge, many leaders are asking the same question: how do we adopt AI without losing the human connection that defines the member experience?

In this article, originally published by Finopotamus, Matt Phipps, our very own Chief Marketing Officer, explores how credit unions are using AI to strengthen, not replace, member relationships. The piece looks at where AI delivers the most value today, why staff-facing intelligence is a critical starting point, and how institutions can apply AI in a way that supports trust, accuracy, and relationship-first service.

Read the full article below to learn how credit unions can use AI to scale personal service while staying true to their mission.