The digital era has changed everything: expectations, channels, competition, and not the least of speed to deliver all of that. In our latest article published by FinXTech, we explore how banks and credit unions can no longer treat customers as one-time transactions. True relationship banking unfolds over four stages: Acquisition, Adoption, Expansion and Retention. Each essential for sustainable growth in today’s market. 

In the full piece you’ll learn:

• Why simply opening accounts isn’t enough and how acquisition must feel intuitive and familiar in a digital world.

• How adoption turns a new account into an engaged customer through thoughtful onboarding and follow-up.

• How expansion happens when banks listen, analyze behavioral cues and deliver relevant solutions; not just push products.

• How retention comes from proactive, personal engagement that recognizes life events and keeps the relationship alive.

Curious how your institution can weave all four stages into a seamless digital strategy?