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Solutions > Relationship banking

Build stronger relationships across every digital interaction

Create connected, personalized experiences that help account holders get support, deepen engagement, and grow their relationship with your institution.

Lynq for account holders

Turn digital engagement into relationship growth

Digital adoption alone does not create loyalty. Relationship banking connects account holders with immediate support, ongoing guidance, and the right people throughout their journey with your institution.

  • Deliver immediate support across digital channels

  • Maintain conversations and context over time

  • Connect account holders with the right employee or team

  • Reach out proactively at important moments

  • Personalize engagement to your institution’s operating model

  • Combine AI self-service with seamless human support

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The four P's of relationship banking

Personal

Give account holders direct access to knowledgeable employees when human guidance matters most.

Persistent

Maintain conversations and context over time so account holders never have to start again.

Proactive

Reach out at important moments with timely guidance, support, and relevant opportunities.

Personalized

Adapt engagement to your institution’s operating model, account-holder needs, and preferred relationship strategy.

Strengthen relationships across the account-holder lifecycle

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Powered by Lynq and Lynq AI

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Lynq

Deliver live, persistent, and personalized digital engagement through chat, messaging, video, co-browsing, proactive outreach, and flexible routing.

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Lynq AI

Combine the full Lynq relationship-banking experience with AI-powered service for account holders and AI-powered efficiency for employees.

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Proven impact for financial institutions

78%

of account holders prefer waiting for their personal banker

86%

of digital customers selected their own banker

60%

adoption at account opening

24%

higher average balances when account holders have a personal banker

The biggest reason for us was the personalized touch. We are a very relationship oriented bank. We wanted to offer our customers other ways for them to be able to engage with us and really meet them where they were at.

Maggie Holmgren
Digital Support & Servicing Manager MB (1)

Ready to turn digital engagement into stronger relationships?

Talk with our team